"Ontological coaching is like giving your soul a business plan. It’s where personal essence meets lead gen—because when you’re aligned with who you really are, the right clients, deals, and opportunities start showing up like magic."
Welcome to a new kind of real estate coaching—one that starts with who you are.
This work is for agents who want more than scripts, checklists, and production goals. It's for those ready to build a business that reflects their essence—not just the industry standard. Rooted in ontological coaching, this one-on-one experience helps agents uncover their core values, identify the patterns that hold them back, and align their strategy with what truly matters. Using the tools of Keller Williams as a foundation, we help agents choose the ones that resonate—so their business grows from a place of clarity, purpose, and self-trust. This is where soul meets systems. This is real estate, reimagined.
MEET YOUR COACH
Annie Trujillo
Coach | Realtor | Landlord | Mentor
Annie Trujillo brings a rare combination of grounded experience, adventurous spirit, and deep emotional intelligence to her work. Before becoming a top-producing real estate agent, she spent over a decade as a mountain guide, leading climbs and ski expeditions across the U.S., South America, Greenland, Spain, and Alaska. That background shaped her ability to navigate uncertainty, earn trust quickly, and support people through big, sometimes scary, transitions—skills that now serve her clients and coaching partners alike.
For nearly ten years, Annie has been a standout agent in Salt Lake City, earning the Realtor Top 500 award five years in a row and managing five rental properties of her own. She’s taught herself to sail and has since explored waters from the Pacific Northwest to the Caribbean and Croatia. She’s currently in a year-long training with Accomplishment Coaching, studying ontological coaching, and is also pursuing certification as a breathwork practitioner.
Whether you’re buying a house, growing a business, or reconnecting with your purpose, Annie brings presence, perspective, and a genuine belief in your potential. Her approach is both practical and intuitive—rooted in experience, but always focused on helping others create a life that feels deeply their own.
Annie lives in Salt Lake City with her dog Penny. She plays the ukulele, loves spending time with friends, and can often be found outside—climbing, skiing, or soaking up the mountains she still calls home.